You’re in the home, you’re working with the homeowner to establish trust and make the right sale for that person. How do you ensure they buy in to the process? Focus on the client agenda.

Gary Elekes joins us in our latest “clip of the week” from Cracking the Code, to elucidate the sales process including focusing on the client agenda, persuading by involving, and much more.

Watch the clip below, and visit EGIA.org/Show to watch the full show, before it goes in the members-only archive on October 29.