Our continuing “story selling” brings us to a new, if a bit . . . simple-sounding topic: selling by using the “Duh!” question.

The “Duh!” question is a question so obvious, yet so important, that the homeowner can’t help but say yes. Especially since you’ve already told them the answer.

Confused? Weldon Long explains in a clip from the Cracking the Code weekly show.

Watch the clip from this week’s episode of Cracking the Code below, and visit EGIA.org/Show to watch the full show, before it goes in the members-only archive on July 16th.