Are your prices too high? Maybe. But it’s even more likely that they’re too low. And that’s the best way to work hard and still fail to make a profit.

This week, Weldon Long welcomes Gary Elekes to explain the proper way to set a service labor rate — and how to establish a higher price that’s justified and supported by your brand promise. Plus, Gary and Weldon talk about marketing and brand ideas to help your company stand out from a crowded marketplace.

All that and more, on this week’s episode of Cracking the Code!